Bob Lilienfeld has 30 years of marketing, strategic planning, public
relations and advertising experience in both the consumer and
business-to-business fields.
Planning,
Branding, Positioning
Much
of Bob’s work focuses on strategic planning, branding and positioning
in both the “real” and “virtual” worlds. For example, between
1998 and 2000, he helped Dow Chemical introduce new polymers in three
distinct business units. During this time, he also served as de facto
marketing director for Dow’s E-Business Group, providing market
research, value proposition, positioning and brand development guidance
for all of its e-business efforts. He also recently served as Chief
Creative and Marketing Officer for Fry Multimedia, a leading Web
development firm specializing in the retail and packaged goods sectors.
Strong Marketing
Management Track Record
Mr.
Lilienfeld has held marketing management positions with consumer
packaged goods leaders Procter & Gamble and Georgia-Pacific. His
marketing experience also includes stints at Simon & Schuster as
Vice President and General Manager of Computer Software, and as Director
of Electronic Products for Henson Associates, producers of The
Muppets.
On the advertising side, Bob held senior positions at two creative
giants: At Doyle Dane Bernbach, he managed the $50 million H. J. Heinz
account; and at Chiat/Day, he ran the $30 million Dow Chemical account
for their business-to-business subsidiary.
Recognized B2C and
B2B Expertise
One
of Bob’s strongest assets is his experience in both the consumer and
business-to-business worlds. On the consumer side, his work has twice
been honored by the American Marketing Association (2 Gold Effies for
Advertising Effectiveness). On the industrial side, Bob’s work has
also been recognized twice by Business
Marketing magazine (Sawyer award for best business-to-business ad
campaigns).
Commitment to
Sustainable Solutions
Besides
marketing, Bob has a strong interest in promoting the
concept of environmental sustainability and integrating it into long term business
planning. He served on the Sustainable Enterprise Institute Advisory
Board at the University of North Carolina's Kenan-Flagler School of
Business, and held a similar position at the University of Michigan,
where he also taught graduate level seminars on strategic planning.
Bob also co-authored the
book Use Less Stuff:
Environmentalism for Who We Really Are, published by Random House in
the Fall of 1998.
He is a frequent
contributor to public radio on environmental issues, and is
regularly seen on CNN and local television news programs throughout the
country.
Mr.
Lilienfeld earned an MBA in Marketing, Finance and Organization Behavior
from the Kellogg Graduate School of Management at Northwestern
University. He received his BA in Psychology, also from Northwestern. He
lives in Rochester, MI.
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